KFC Fries 3.0
(Re)Launching KFC’s fries…for the third time
Case Study
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Case Study 🎬
Tease Phase
We split the campaign into two halves…starting with a tease phase where we ran * disclaimers across touch all points from store receipts to existing OOH and TV.
Launch Phase
The second phase was the launch, where we announced our new range of fries…finally!!
Credits:
Creative Director - James Ross Edwards
Art Director - Steph Flynn
Photographer - Martin Poole
Social Director - Myles McAuliffe
Producer - Charlotte Wilson
Production Lead - Emma Horgan
Lead Designer - Antony Barwick