IKEA ‘Iftar at Ours’
When we realised that this year Ramadan fell so early, many Muslims would be breaking their fast while commuting home, we saw an opportunity to help. Since people couldn’t get home in time, we brought home to them, by inviting them to have Iftar at Ours. Building a pop up house in busy commuter hot spots that allowed Muslims to come and break their fast on their way home from work, in the comfort of a home away from home.
Case Study
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Case Study 🎬
Social Films
We made three social films, inspired by relatable moments of what it’s like breaking your fast on public transport, to tell people about the event and to invite them to apply for a free ticket…
Credits:
Creative Directors - Oli Rimoldi & Anthony Montagne
Art Director - Serhan Asim
Junior Creatives - Aishah Siddique & Marlon Rees
Producer - Erin Wright
Production Lead - Keeley Dwight
Production Company - Bearded Kitten
Case Study Production Company - Mother Made